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SearchCap: The Day In Search, September 5, 2008
Date : 2008 09 05
Search Engine Land: News About Search Engines & Search MarketingBelow is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pictures: Yahoo vs. Google Cake Off, Onam at Yahoo & Google's Toilet Defrag In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.... Search And Display Spending Diverge I read more »
Search In Pictures: Yahoo vs. Google Cake Off, Onam at Yahoo & Google's Toilet Defrag
Date : 2008 09 05 Search Engine Land: News About Search Engines & Search MarketingIn this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Click to continue reading... read more »
Search And Display Spending Diverge In Bad Economy
Date : 2008 09 05 Search Engine Land: News About Search Engines & Search MarketingTraditional media is suffering in the current downturn/recession. For example, US print newspaper revenues were down 16 percent in the second quarter, compared with a year ago. Online (and Outdoor) are really the only media segments that are growing or holding their own (maybe TV). However, the Wall Street Journal reported yesterday about a divergence between paid search and online display advertising and the relative fortunes of the companies that rely on each for their revenues. Click to con read more »
I Don't Get The Microsoft TV Ad But I Like It
Date : 2008 09 05 Search Engine Land: News About Search Engines & Search MarketingEveryone is talking about the new Microsoft TV ad featuring Bill Gates and Jerry Seinfeld. paidContent.org called the ad pretty pathetic, Sam Diaz didn't get it, nor did I. TechCrunch got word from Microsoft that the ad is triggered to "engage consumers" and "spark conversation," which I guess it is doing. Click to continue reading... read more »
Web Analytics For (SEM) Dummies Part 2: Three Real-World Situations
Date : 2008 09 05 Search Engine Land: News About Search Engines & Search MarketingIn The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, Web Analytics for (SEM) Dummies Part 2: Three Real-World Situations, Setup Excel for Character Limit Counting, and this week's free tips and tools. Click to continue reading... read more »
Cleaning Up the Retail Site Navigating Mess
Date : 2008 09 04 Search Engine Land: News About Search Engines & Search MarketingIn recent years, many retailers have implemented powerful attribute-based (a.k.a. faceted) navigation systems that make it easier for customers to filter, sort, navigate, and buy from a retailer's inventory. Most of Netconcepts' clientele who have implemented these technologies report good results, increased conversion and sales. From the natural search perspective, many such marketers are pleasantly surprised to find increases in the number of their pages indexed by Google upon implementing read more »
SearchCap: The Day In Search, September 4, 2008
Date : 2008 09 04 Search Engine Land: News About Search Engines & Search MarketingBelow is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cleaning Up the Retail Site Navigating Mess In recent years, many retailers have implemented powerful attribute-based (a.k.a. faceted) navigation systems that make it easier for customers to filter, sort, navigate, and buy from a retailer's inventory. Most of Netconcepts' clientele who have implemented these technologies report good results, in read more »
Search Engine Land's Chrome Usage 10%: Share Yours
Date : 2008 09 04 Search Engine Land: News About Search Engines & Search MarketingMichael Arrington noticed that Google Analytics is now showing "Chrome" as a browser in the reports. TechCrunch's Chrome usage for yesterday was 6.23%, our's was 10.10%. What is yours? Click to continue reading... read more »
Video Search Engine RedLasso Runs Afoul Of The Law
Date : 2008 09 04 Search Engine Land: News About Search Engines & Search MarketingIn early Internet days, circa 1996, I had a memorable phone conversation with a webmaster who had put up a site that violated our client's trademark. The webmaster told me, gently, as if speaking the obvious to a child, that "You don't understand man. You're talkin' about law. This is the internet. The law doesn't apply to the internet". Of course he was wrong. We sent a cease and desist order and they ceased and desisted. Now, the saga of RedLasso once again shows that law does indeed read more »
How Much Are SMBs Spending On Online Advertising?
Date : 2008 09 04 Search Engine Land: News About Search Engines & Search MarketingAt Palore, we examine SMBs' online advertising behavior, collecting information on the online presence of small businesses, ad spend data, advertising packages, etc. We recently completed a advertising-related survey of small businesses in the Boston metropolitan area that includes over 20 local, vertical and IYP sites. We looked at over 30 categories of businesses. Click to continue reading... read more »
More On adCenter UK Promotion & Free Search Ads
Date : 2008 09 04 Search Engine Land: News About Search Engines & Search MarketingYesterday I reported based on a MarketingWeek Online story that Microsoft was running a promotion to give away a free month of search ads. Microsoft told me the story was wrong and promised to send me more information. I now have that information, so let me share with you the program. UK advertisers will soon be incentivized to migrate their Google AdWords campaigns to adCenter campaigns. The program consists of a three level promotion, a bronze segment, a silver segment and a gold segment. read more »
Google AdWords Adds New Geographic Report
Date : 2008 09 04 Search Engine Land: News About Search Engines & Search MarketingThe Google AdWords blog announced the addition of a new report in the reporting center, named the geographic performance report. The report will detail approximate Country, Region, Metro, and City data and give you data on a account, campaign, and ad group level. The performance statistics available on these geographic reports include impressions, clicks, CTR, average CPC and cost. The report offers these attributes, Country/Territory, Region, Metro, City, Ad Distribution, Daily Budget, Ad V read more »