Revisionist History: Bartz Claims Yahoo Was Never A Search Engine

Date : 2009 08 07 Search Engine Land: News About Search Engines & Search Marketing
The New York Times has an interview out with Yahoo CEO Carol Bartz where she declares that Yahoo has “never been a search company.” Astounding, in that that this is not true. Part of me thinks, “Why bother arguing?” As my A Search Eulogy For Yahoo post from last week explains, whatever Yahoo was, if the [...] .... read more »

Search In Pictures: Yahoo Sand Castle, SMX São Paulo & Yahoo Park

Date : 2009 08 07 Search Engine Land: News About Search Engines & Search Marketing
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Yahoo Sand Castle: SMX São Paulo: Yahoo Park: Yahoo Basketball: .... read more »

Google Webmaster Central Wants Your Help Videos

Date : 2009 08 07 Search Engine Land: News About Search Engines & Search Marketing
Michael Wyszomierski announced at the Google Webmaster Central blog that they are looking for the SEO and Webmaster community to create videos that they can share in the Google Webmaster YouTube channel. You have seen many of the videos from Matt Cutts in this channel, and now they want to allow the community to [...] .... read more »

How To: Excel At Excel For SEM Applications, Part 6

Date : 2009 08 07 Search Engine Land: News About Search Engines & Search Marketing
Ah, what a summer! The initial concept of this In the Trenches column was to provide the day-to-day search engine marketer with tips, tricks, and news to make them better at their jobs. I have been wanting to do this Microsoft Excel series for over a year, so I thank again my editors [...] .... read more »

Optimizing For Re-finding Search Behavior

Date : 2009 08 07 Search Engine Land: News About Search Engines & Search Marketing
Re-finding search behavior is common in web search, image search, and video search. What is it, and how can you make it easy for searchers to re-find your content? .... read more »

SPONSOR MESSAGE: Webcast - Integrating Mobile Marketing into Large-Scale Marketing Campaigns

Date : 2009 08 06 Search Engine Land: News About Search Engines & Search Marketing
Mobile phones and their associated applications have changed the way we communicate and the way we live, presenting tremendous opportunities — and challenges — for marketers. In this webcast, mobile experts Greg Sterling and Cindy Krum explore how large-brand and multi-channel marketers can integrate mobile into an existing marketing campaign. Register now for this [...] .... read more »

Google Shifts Search Ads Closer To Free Results

Date : 2009 08 06 Search Engine Land: News About Search Engines & Search Marketing
James Carswell noticed that Google, on some browsers, has shifted the search ads on the right hand side of the search results page, closer to the free (organic) results. I personally was able to replicate this change, by comparing Firefox to Safari and posted a video illustrating the change. In the video below, you will [...] .... read more »

Guess Who Is The Top Global Brand Again? You Got It! Google

Date : 2009 08 06 Search Engine Land: News About Search Engines & Search Marketing
Millward Brown released their top “BrandZ” report for 2009 (PDF) and Google has top the list, once again. The main difference this year is that Google’s “brand value” is up 16%, from $86 billion to $100 billion this year. Here is a chart of the top ten global brands by Millward Brown: Microsoft ranks number [...] .... read more »

Link Economics 101: A Prerequisite For Advanced SEO

Date : 2009 08 06 Search Engine Land: News About Search Engines & Search Marketing
Links long ago became the currency of the Web, thanks in no small part to Google and its PageRank algorithm. Like anything of value, link authority is bought, sold, leased, bartered, brokered, swindled and stolen. The fact that links are valuable is widely accepted. But yet when pressed, can any SEO or link builder really [...] .... read more »

Is Searching For Porn Too Easy With Bing?

Date : 2009 08 06 Search Engine Land: News About Search Engines & Search Marketing
Microsoft’s new Bing search engine has its own unique approach to video search which has engendered both praise and pans. Perhaps the most remarked upon feature is the mouse hover over a thumbnail of a video and Bing will play 30 seconds of the clip with sound. It has already been noted that this feature [...] .... read more »

Google’s “Show More Results” Link Goes Contextual

Date : 2009 07 31 Search Engine Land: News About Search Engines & Search Marketing
It seems like Google has changed the way they handle the “show more results from” feature, by removing the simple HTML link to a site command feature and by dynamically opening up several more results, within the same search results page. They are using an AJAX (JavaScript) driven plus sign box that adds an [...] .... read more »

SMN Webcast August 4: Andrew Goodman On PPC Campaign Automation

Date : 2009 07 31 Search Engine Land: News About Search Engines & Search Marketing
Next Tuesday, August 4 at 1 PM EDT, Search Marketing Now presents a webcast with Andrew Goodman on “PPC Campaign Automation: Bid Management, Alerts…the Works!” Not only will attendees benefit from Andrew’s PPC expertise—but three lucky attendees will win an Acquisio tee-shirt at the end of the webcast (and yes, you have to be [...] .... read more »