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Date : 2008 09 05 Category : search engine optimization 
Search Engine Land: News About Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pictures: Yahoo vs. Google Cake Off, Onam at Yahoo & Google's Toilet Defrag In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.... Search And Display Spending Diverge I read more »
Search Engine Land: News About Search Engines & Search MarketingBelow is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pictures: Yahoo vs. Google Cake Off, Onam at Yahoo & Google's Toilet Defrag In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.... Search And Display Spending Diverge I read more »
Date : 2008 09 05 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Click to continue reading... read more »
Search Engine Land: News About Search Engines & Search MarketingIn this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Click to continue reading... read more »
Date : 2008 09 05 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
Traditional media is suffering in the current downturn/recession. For example, US print newspaper revenues were down 16 percent in the second quarter, compared with a year ago. Online (and Outdoor) are really the only media segments that are growing or holding their own (maybe TV). However, the Wall Street Journal reported yesterday about a divergence between paid search and online display advertising and the relative fortunes of the companies that rely on each for their revenues. Click to con read more »
Search Engine Land: News About Search Engines & Search MarketingTraditional media is suffering in the current downturn/recession. For example, US print newspaper revenues were down 16 percent in the second quarter, compared with a year ago. Online (and Outdoor) are really the only media segments that are growing or holding their own (maybe TV). However, the Wall Street Journal reported yesterday about a divergence between paid search and online display advertising and the relative fortunes of the companies that rely on each for their revenues. Click to con read more »
Date : 2008 09 05 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
Everyone is talking about the new Microsoft TV ad featuring Bill Gates and Jerry Seinfeld. paidContent.org called the ad pretty pathetic, Sam Diaz didn't get it, nor did I. TechCrunch got word from Microsoft that the ad is triggered to "engage consumers" and "spark conversation," which I guess it is doing. Click to continue reading... read more »
Search Engine Land: News About Search Engines & Search MarketingEveryone is talking about the new Microsoft TV ad featuring Bill Gates and Jerry Seinfeld. paidContent.org called the ad pretty pathetic, Sam Diaz didn't get it, nor did I. TechCrunch got word from Microsoft that the ad is triggered to "engage consumers" and "spark conversation," which I guess it is doing. Click to continue reading... read more »
Date : 2008 09 05 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, Web Analytics for (SEM) Dummies Part 2: Three Real-World Situations, Setup Excel for Character Limit Counting, and this week's free tips and tools. Click to continue reading... read more »
Search Engine Land: News About Search Engines & Search MarketingIn The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, Web Analytics for (SEM) Dummies Part 2: Three Real-World Situations, Setup Excel for Character Limit Counting, and this week's free tips and tools. Click to continue reading... read more »
Date : 2008 09 04 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
In recent years, many retailers have implemented powerful attribute-based (a.k.a. faceted) navigation systems that make it easier for customers to filter, sort, navigate, and buy from a retailer's inventory. Most of Netconcepts' clientele who have implemented these technologies report good results, increased conversion and sales. From the natural search perspective, many such marketers are pleasantly surprised to find increases in the number of their pages indexed by Google upon implementing read more »
Search Engine Land: News About Search Engines & Search MarketingIn recent years, many retailers have implemented powerful attribute-based (a.k.a. faceted) navigation systems that make it easier for customers to filter, sort, navigate, and buy from a retailer's inventory. Most of Netconcepts' clientele who have implemented these technologies report good results, increased conversion and sales. From the natural search perspective, many such marketers are pleasantly surprised to find increases in the number of their pages indexed by Google upon implementing read more »
Date : 2008 09 04 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cleaning Up the Retail Site Navigating Mess In recent years, many retailers have implemented powerful attribute-based (a.k.a. faceted) navigation systems that make it easier for customers to filter, sort, navigate, and buy from a retailer's inventory. Most of Netconcepts' clientele who have implemented these technologies report good results, in read more »
Search Engine Land: News About Search Engines & Search MarketingBelow is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cleaning Up the Retail Site Navigating Mess In recent years, many retailers have implemented powerful attribute-based (a.k.a. faceted) navigation systems that make it easier for customers to filter, sort, navigate, and buy from a retailer's inventory. Most of Netconcepts' clientele who have implemented these technologies report good results, in read more »
Date : 2008 09 04 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
Michael Arrington noticed that Google Analytics is now showing "Chrome" as a browser in the reports. TechCrunch's Chrome usage for yesterday was 6.23%, our's was 10.10%. What is yours? Click to continue reading... read more »
Search Engine Land: News About Search Engines & Search MarketingMichael Arrington noticed that Google Analytics is now showing "Chrome" as a browser in the reports. TechCrunch's Chrome usage for yesterday was 6.23%, our's was 10.10%. What is yours? Click to continue reading... read more »
Date : 2008 09 04 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
In early Internet days, circa 1996, I had a memorable phone conversation with a webmaster who had put up a site that violated our client's trademark. The webmaster told me, gently, as if speaking the obvious to a child, that "You don't understand man. You're talkin' about law. This is the internet. The law doesn't apply to the internet". Of course he was wrong. We sent a cease and desist order and they ceased and desisted. Now, the saga of RedLasso once again shows that law does indeed read more »
Search Engine Land: News About Search Engines & Search MarketingIn early Internet days, circa 1996, I had a memorable phone conversation with a webmaster who had put up a site that violated our client's trademark. The webmaster told me, gently, as if speaking the obvious to a child, that "You don't understand man. You're talkin' about law. This is the internet. The law doesn't apply to the internet". Of course he was wrong. We sent a cease and desist order and they ceased and desisted. Now, the saga of RedLasso once again shows that law does indeed read more »
Date : 2008 09 04 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
At Palore, we examine SMBs' online advertising behavior, collecting information on the online presence of small businesses, ad spend data, advertising packages, etc. We recently completed a advertising-related survey of small businesses in the Boston metropolitan area that includes over 20 local, vertical and IYP sites. We looked at over 30 categories of businesses. Click to continue reading... read more »
Search Engine Land: News About Search Engines & Search MarketingAt Palore, we examine SMBs' online advertising behavior, collecting information on the online presence of small businesses, ad spend data, advertising packages, etc. We recently completed a advertising-related survey of small businesses in the Boston metropolitan area that includes over 20 local, vertical and IYP sites. We looked at over 30 categories of businesses. Click to continue reading... read more »
Date : 2008 09 04 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
Yesterday I reported based on a MarketingWeek Online story that Microsoft was running a promotion to give away a free month of search ads. Microsoft told me the story was wrong and promised to send me more information. I now have that information, so let me share with you the program. UK advertisers will soon be incentivized to migrate their Google AdWords campaigns to adCenter campaigns. The program consists of a three level promotion, a bronze segment, a silver segment and a gold segment. read more »
Search Engine Land: News About Search Engines & Search MarketingYesterday I reported based on a MarketingWeek Online story that Microsoft was running a promotion to give away a free month of search ads. Microsoft told me the story was wrong and promised to send me more information. I now have that information, so let me share with you the program. UK advertisers will soon be incentivized to migrate their Google AdWords campaigns to adCenter campaigns. The program consists of a three level promotion, a bronze segment, a silver segment and a gold segment. read more »
Date : 2008 09 04 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
The Google AdWords blog announced the addition of a new report in the reporting center, named the geographic performance report. The report will detail approximate Country, Region, Metro, and City data and give you data on a account, campaign, and ad group level. The performance statistics available on these geographic reports include impressions, clicks, CTR, average CPC and cost. The report offers these attributes, Country/Territory, Region, Metro, City, Ad Distribution, Daily Budget, Ad V read more »
Search Engine Land: News About Search Engines & Search MarketingThe Google AdWords blog announced the addition of a new report in the reporting center, named the geographic performance report. The report will detail approximate Country, Region, Metro, and City data and give you data on a account, campaign, and ad group level. The performance statistics available on these geographic reports include impressions, clicks, CTR, average CPC and cost. The report offers these attributes, Country/Territory, Region, Metro, City, Ad Distribution, Daily Budget, Ad V read more »
Date : 2008 09 03 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from August 2008, then a major story for various search topics along with other stories related to those topics covered during August. Click to continue reading... read more »
Search Engine Land: News About Search Engines & Search MarketingSearch Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from August 2008, then a major story for various search topics along with other stories related to those topics covered during August. Click to continue reading... read more »
Date : 2008 09 03 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
Below are Search Engine Land's 10 most popular stories from August 2008: Click to continue reading... read more »
Search Engine Land: News About Search Engines & Search MarketingBelow are Search Engine Land's 10 most popular stories from August 2008: Click to continue reading... read more »
Date : 2008 09 03 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Key Features That Differentiate Google's Chrome From Firefox & IEGoogle's has released its own open-source browser, Chrome, in direct competition to Firefox and Microsoft Internet Explorer. Yesterday, Danny described his test-drive of Chrome in Searching With Google Chrome & Omnibox and Greg speculated on its future in How Bright Is The Outl read more »
Search Engine Land: News About Search Engines & Search MarketingBelow is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Key Features That Differentiate Google's Chrome From Firefox & IEGoogle's has released its own open-source browser, Chrome, in direct competition to Firefox and Microsoft Internet Explorer. Yesterday, Danny described his test-drive of Chrome in Searching With Google Chrome & Omnibox and Greg speculated on its future in How Bright Is The Outl read more »
Date : 2008 09 03 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
Google's has released its own open-source browser, Chrome, in direct competition to Firefox and Microsoft Internet Explorer. Yesterday, Danny described his test-drive of Chrome in Searching With Google Chrome & Omnibox and Greg speculated on its future in How Bright Is The Outlook For Chrome?. Both compared Google's new browser to the incumbents, Firefox and Internet Explorer. But Chrome is actually very different from those two browsers, and significantly different from nearly everything else read more »
Search Engine Land: News About Search Engines & Search MarketingGoogle's has released its own open-source browser, Chrome, in direct competition to Firefox and Microsoft Internet Explorer. Yesterday, Danny described his test-drive of Chrome in Searching With Google Chrome & Omnibox and Greg speculated on its future in How Bright Is The Outlook For Chrome?. Both compared Google's new browser to the incumbents, Firefox and Internet Explorer. But Chrome is actually very different from those two browsers, and significantly different from nearly everything else read more »
Date : 2008 09 03 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
Linkbait comes in various forms that can be used in creative ways to drive traffic to your site. Today's infographic shows the most common forms used today: Click to continue reading... read more »
Search Engine Land: News About Search Engines & Search MarketingLinkbait comes in various forms that can be used in creative ways to drive traffic to your site. Today's infographic shows the most common forms used today: Click to continue reading... read more »
Date : 2008 09 03 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
As a continuation of our series of interviews with in-house search engine marketers, this month we’ve engaged Marshall Simmonds. He heads up the search-related efforts at About.com and the New York Times. Marshall has a deep history working in this industry, and we wanted to ask him a few things, such as what his biggest challenges were, what his biggest successes have been, some of his best tips and, of course, what you should buy him to drink should you meet up. Click to continue readin read more »
Search Engine Land: News About Search Engines & Search MarketingAs a continuation of our series of interviews with in-house search engine marketers, this month we’ve engaged Marshall Simmonds. He heads up the search-related efforts at About.com and the New York Times. Marshall has a deep history working in this industry, and we wanted to ask him a few things, such as what his biggest challenges were, what his biggest successes have been, some of his best tips and, of course, what you should buy him to drink should you meet up. Click to continue readin read more »
Date : 2008 09 03 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
The goal of many B2B search marketing programs is to generate online inquiries and leads. Search engine optimization (SEO) and pay-per-click (PPC) programs are designed to find highly-qualified prospects and drive them to targeted landing pages where people register to receive valuable information or complete contact forms. Below I share five simple yet effective tips to improve landing pages and registration forms - two critical elements of any lead gen program. Click to continue reading... read more »
Search Engine Land: News About Search Engines & Search MarketingThe goal of many B2B search marketing programs is to generate online inquiries and leads. Search engine optimization (SEO) and pay-per-click (PPC) programs are designed to find highly-qualified prospects and drive them to targeted landing pages where people register to receive valuable information or complete contact forms. Below I share five simple yet effective tips to improve landing pages and registration forms - two critical elements of any lead gen program. Click to continue reading... read more »
Date : 2008 09 03 Category : Adsense 
Inside AdSense
Whether it's your high school yearbook, the ticket stub from a movie you saw with your first sweetheart, or the lock of hair from your child's first trim, we all have mementos that we like to keep around. However, we hope that your AdSense check isn't one of them!As a friendly reminder, AdSense checks expire after 6 months, so once you get your check in the mail please don't forget to deposit it.If you're holding onto to a check and it expires, your account will be placed on hold and you'll nee read more »
Inside AdSenseWhether it's your high school yearbook, the ticket stub from a movie you saw with your first sweetheart, or the lock of hair from your child's first trim, we all have mementos that we like to keep around. However, we hope that your AdSense check isn't one of them!As a friendly reminder, AdSense checks expire after 6 months, so once you get your check in the mail please don't forget to deposit it.If you're holding onto to a check and it expires, your account will be placed on hold and you'll nee read more »
Date : 2008 09 03 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
MarketingWeek reports Microsoft is giving away a free month of search ads to both new and current customers. The free ads can be placed on "any online Microsoft Live service including Messenger, Hotmail and the MSN search engine," said MarketingWeek. Cedric Chambaz, marketing manager for Microsoft adCenter, said: "the aim is to make brands realise that we can deliver better results than competitors like Google." AdWords is also giving away a free PDF version of the AdWords Editor Guide. The read more »
Search Engine Land: News About Search Engines & Search MarketingMarketingWeek reports Microsoft is giving away a free month of search ads to both new and current customers. The free ads can be placed on "any online Microsoft Live service including Messenger, Hotmail and the MSN search engine," said MarketingWeek. Cedric Chambaz, marketing manager for Microsoft adCenter, said: "the aim is to make brands realise that we can deliver better results than competitors like Google." AdWords is also giving away a free PDF version of the AdWords Editor Guide. The read more »
Date : 2008 09 03 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
At the end of July Google Maps introduced an updated design and some new features. But it also removed some features, including the ability to drag and reorder destinations (e.g., for a multi-city trip). That capability is now back, according to SERountable. Google has added travel time between destinations as well. Click to continue reading... read more »
Search Engine Land: News About Search Engines & Search MarketingAt the end of July Google Maps introduced an updated design and some new features. But it also removed some features, including the ability to drag and reorder destinations (e.g., for a multi-city trip). That capability is now back, according to SERountable. Google has added travel time between destinations as well. Click to continue reading... read more »
Date : 2008 09 03 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
South African online marketing firm Entelligence announced that it had filed a formal complaint with the Competition Commission of South Africa against Google's South African operation for "abuse of dominance in terms of Section S8(d)(i) of the Competition Act 89 of 1998, which prohibits a firm from 'requiring or inducing a supplier or customer to not deal with a competitor.'" Click to continue reading... read more »
Search Engine Land: News About Search Engines & Search MarketingSouth African online marketing firm Entelligence announced that it had filed a formal complaint with the Competition Commission of South Africa against Google's South African operation for "abuse of dominance in terms of Section S8(d)(i) of the Competition Act 89 of 1998, which prohibits a firm from 'requiring or inducing a supplier or customer to not deal with a competitor.'" Click to continue reading... read more »
Date : 2008 09 02 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
One of the easiest things to do in SEO is to poke holes in someone else's SEO strategy. I proudly admit to having done this on countless occasions when someone asks me to look at their site and give my "expert opinion." It's very easy to take a look at the code for a few seconds, spout off about 10 things that haven't been done on the site, impress the potential client with my knowledge of alt tags, esoteric ranking methodologies or meta tag knowledge and then ride off in the sunset. The pot read more »
Search Engine Land: News About Search Engines & Search MarketingOne of the easiest things to do in SEO is to poke holes in someone else's SEO strategy. I proudly admit to having done this on countless occasions when someone asks me to look at their site and give my "expert opinion." It's very easy to take a look at the code for a few seconds, spout off about 10 things that haven't been done on the site, impress the potential client with my knowledge of alt tags, esoteric ranking methodologies or meta tag knowledge and then ride off in the sunset. The pot read more »
Date : 2008 09 02 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
My last two Link Week columns have touched on communication between link builder and client. In Link Development Realities Versus What We Tell Our Clients I discussed how, as strategists and link builders, part of what we do involves a degree of selection of tactic, and what to do when confronted with clients who are using tactics and investing budgets for link building services that have no value, but the client doesn't know it. Then in What If It Isn't Linkworthy?, I focused on the unc read more »
Search Engine Land: News About Search Engines & Search MarketingMy last two Link Week columns have touched on communication between link builder and client. In Link Development Realities Versus What We Tell Our Clients I discussed how, as strategists and link builders, part of what we do involves a degree of selection of tactic, and what to do when confronted with clients who are using tactics and investing budgets for link building services that have no value, but the client doesn't know it. Then in What If It Isn't Linkworthy?, I focused on the unc read more »
Date : 2008 09 02 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
Most of the tech journalists in the San Francisco Bay Area were at Google this morning for a briefing and demo of Chrome. Danny earlier posted lots of detail on the search dimensions of Chrome. And there are quite a few posts and articles about features and first impressions. Click to continue reading... read more »
Search Engine Land: News About Search Engines & Search MarketingMost of the tech journalists in the San Francisco Bay Area were at Google this morning for a briefing and demo of Chrome. Danny earlier posted lots of detail on the search dimensions of Chrome. And there are quite a few posts and articles about features and first impressions. Click to continue reading... read more »
Date : 2008 09 02 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
Now that Google Chrome is live, I spent some time looking at the search features within it, especially to see -- as I did recently with Internet Explorer 8 -- whether Google was going to try to stack the deck in its own favor. Like Microsoft, Google's playing it straight. As for search features, I'm mixed on whether I like the new "Omnibox" feature that combines a browser's address bar and search box into one single area. Click to continue reading... read more »
Search Engine Land: News About Search Engines & Search MarketingNow that Google Chrome is live, I spent some time looking at the search features within it, especially to see -- as I did recently with Internet Explorer 8 -- whether Google was going to try to stack the deck in its own favor. Like Microsoft, Google's playing it straight. As for search features, I'm mixed on whether I like the new "Omnibox" feature that combines a browser's address bar and search box into one single area. Click to continue reading... read more »
Date : 2008 09 02 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google's Picasa Adding Facial RecognitionRevamped Google Picasa site identifies photo faces by Stephen Shankland reports Google's adding facial recognition technology to Picasa. Picasa users will be able to label their photos with names. Google will then start to automatically suggest other photos that look similar to the ones you already named read more »
Search Engine Land: News About Search Engines & Search MarketingBelow is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google's Picasa Adding Facial RecognitionRevamped Google Picasa site identifies photo faces by Stephen Shankland reports Google's adding facial recognition technology to Picasa. Picasa users will be able to label their photos with names. Google will then start to automatically suggest other photos that look similar to the ones you already named read more »
Date : 2008 09 02 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
Revamped Google Picasa site identifies photo faces by Stephen Shankland reports Google's adding facial recognition technology to Picasa. Picasa users will be able to label their photos with names. Google will then start to automatically suggest other photos that look similar to the ones you already named. Mike Horowitz, Google's Picasa product manager told News.com: Click to continue reading... read more »
Search Engine Land: News About Search Engines & Search MarketingRevamped Google Picasa site identifies photo faces by Stephen Shankland reports Google's adding facial recognition technology to Picasa. Picasa users will be able to label their photos with names. Google will then start to automatically suggest other photos that look similar to the ones you already named. Mike Horowitz, Google's Picasa product manager told News.com: Click to continue reading... read more »
Date : 2008 09 02 Category : search engine optimization Search Engine Land: News About Search Engines & Search Marketing
Obviously the big story of yesterday and today in the technology world is the impending launch of Google's open-source browser Chrome. It will likely be available for download here later today. (TechCrunch and Google Blogoscoped have a few screenshots.) There are dozens and dozens of stories on Techmeme. Click to continue reading... read more »
Search Engine Land: News About Search Engines & Search MarketingObviously the big story of yesterday and today in the technology world is the impending launch of Google's open-source browser Chrome. It will likely be available for download here later today. (TechCrunch and Google Blogoscoped have a few screenshots.) There are dozens and dozens of stories on Techmeme. Click to continue reading... read more »