comScore Explains What Happened On Paid Click Decline But Great Google Earnings
Date : 2008 04 21 Category : search engine optimization
Search Engine Land: News About Search Engines & Search MarketingWith two reports about Google's paid clicks being down, comScore helped fuel a perception among financial analysts that Google might under-perform in Q1. However, Google's earnings handily beat estimates and the stock saw a 20 percent gain in a single day on Friday as investors were buoyed by Google's results. By comparison, comScore saw many in the press and on blogs critically question its methodology in an effort to explain what happened. Now comScore, in a blog post on Friday, attempts to reconcile its data with Google's earnings.